64 Million Players Later: Game Developer Secures O-1B with Treetop Games LLC
How the Creative Director of award-winning game Adopt Me partnered with Treetop Games and Uplift Games for O-1B visa - now working across multiple studios with complete creative freedom
The Challenge: UK Developer Wanting US Opportunities
- Award-winning game with millions of players
- Warner Brothers partnership
- Operating companies in UK
- Stuck outside US market
What They Needed:
- Work with US gaming studios (Treetop Games, Uplift Games)
- Maintain ownership of UK company (Lionfield Investments)
- Accept branded partnerships (Warner Brothers, major brands)
- Build multiple games simultaneously
- Creative freedom across projects
What H-1B Would Have Meant:
One employer. One project. No company ownership. No side partnerships. Career death for a creative professional.
“I need a visa that works for creatives, not corporate employees.”
Adopt Me: Building Undeniable Extraordinary Achievement
The Numbers That Proved Everything
- 64 million monthly active players
- 18 billion total visits
- 1.78 million concurrent players - broke Roblox world record
- No. 1 game on entire Roblox platform (PC, mobile, Xbox)
- $50 million+ revenue generated
The Awards
Roblox Bloxy Awards (Multiple Years):
- Best Game Update of the Year
- Most Concurrents (highest simultaneous players)
- Most Visits (total player visits)
- Highest Total Playtime
- Studio of the Year
Industry Recognition: Selected for Roblox Accelerator Program (only 30 developers chosen annually from thousands)
The Partnership That Changed Everything
Warner Brothers Entertainment Collaboration (2020)
- Major Hollywood studio commissioned team to promote SCOOB film
- Creative Director role: art and narrative direction
- Integrated Scooby Doo characters into Adopt Me
- Generated international press coverage
Why This Mattered for O-1B: When Warner Brothers seeks you out by name? That’s extraordinary achievement.
The Media Coverage
Featured in major publications:
- Forbes Magazine
- The Washington Post
- BBC
- CNBC
- The Economist
- PC Gamer
- Entertainment Focus
- Vice
Timeline from Start to O-1 Approval: 18 months
Multi-Studio Structure: Agent-Based O-1B Freedom
Primary Agent-Petitioner
Treetop Games LLC
- Location: 823 Congress Avenue, Austin, Texas 78701
- Founded: 2018
- CEO: Floyd Horng
- Role: Leading game design and development firm
- Team: 20+ engineers, artists, and support staff
- Key Partnership: Co-developed Adopt Me
- O-1B Function: Agent-petitioner enabling multi-studio work
Partner Studios
Uplift Games
- Role: Collaborative game development partner
- Projects: Multiple ongoing game initiatives
- Collaboration: Joint development on new gaming titles
Lionfield Investments Ltd
- Location: London, United Kingdom
- Role: Personal company (founder & Creative Director)
- Key Product: Adopt Me
- Revenue: $50+ million to date
- Status: Maintained ownership and operations
Major Brand Partnerships
Warner Brothers Entertainment
- SCOOB film promotion partnership (2020)
- Creative and narrative direction for branded content
- Major Hollywood studio collaboration
- Ongoing partnership discussions
Roblox Corporation
- Platform partnership with 164 million monthly users
- Featured as flagship success story
- Regular collaboration with Roblox leadership
- Direct access to VP of Brand Partnerships
Why Agent-Based O-1B Was Critical
Traditional Employer-Sponsored Visa Would Have Meant:
- Pick ONE company (Treetop OR Uplift OR Lionfield)
- No Warner Brothers partnership
- No company ownership
- No side projects
- No creative flexibility
Agent-Based O-1B With Treetop Games Meant:
- Work with Treetop Games in Austin
- Collaborate with Uplift Games
- Own and operate Lionfield Investments
- Accept Warner Brothers deals
- Build new games freely
Why O-1B (Arts) - Not O-1A (Tech)
Understanding the Difference:
O-1A = Sciences, Business, Technology For engineers, programmers, data scientists, technical roles
O-1B = Arts, Motion Pictures, Television For creative directors, game designers, artists, narrative directors
Why This Case Was O-1B:
Why This Case Was O-1B:
- Creative Director - not a programmer or engineer
- Art and Narrative - primary focus on creative vision
- Game Design - artistic and storytelling role
- Industry Awards - creative excellence recognition (Bloxy Awards)
- Entertainment Overlap - Warner Brothers film partnership
The Evidence Package:
- Lead Role in Distinguished Production Creative Director of No. 1 Roblox game with 64M players
- Commercial Success $50M+ revenue, 18B visits, proven market acclaim
- Industry Awards 5 major Roblox Bloxy Awards over multiple years
- Major Media CoverageForbes, Washington Post, BBC, CNBC, The Economist
- Critical PartnershipsWarner Brothers, Roblox Accelerator Program selection
- Innovation in FieldPioneered new game mechanics on Roblox platform
Timeline: 3 years building the game → O-1B approved
Life After O-1B: Multiple Studios, Complete Creative Freedom
What The Visa Enables:
Work with Treetop Games LLC (Austin)
Lead Creative Director for Adopt Me and new projects
Partner with Uplift Games
Collaborative development on multiple gaming titles
Own Lionfield Investments Ltd (UK)
Maintain company ownership and creative control
Accept Major Brand Deals
Warner Brothers-style partnerships, promotional collaborations
Build New Games
Launch new IPs, start additional studios, pursue creative visions
Consult for Other Developers
Advise other gaming studios, judge competitions, speak at conferences
“Treetop Games as my agent-petitioner was the perfect structure. I’m working on Adopt Me in Austin, partnering with Uplift Games on new projects, running my UK company Lionfield Investments, and taking meetings with Warner Brothers – all under one O-1B visa. No other visa structure gives creatives this kind of freedom.”
By The Numbers: Extraordinary Achievement Portfolio
Game Performance:
- 64 million monthly players (peak)
- 18 billion+ total visits
- 1.78 million concurrent players (world record)
- No. 1 game on entire Roblox platform
Industry Recognition:
- 5 Roblox Bloxy Awards
- Selected: Roblox Accelerator (30 of thousands)
- 8+ major media features
- Warner Brothers partnership
Social Media Impact:
- 1.6M Instagram followers
- 1.75M YouTube subscribers
- 3.3M TikTok followers
- 879K Twitter followers
- 435K+ Discord members
Companies:
- Treetop Games LLC (Austin, TX) - agent-petitioner
- Uplift Games - partner studio
- Lionfield Investments Ltd (UK) - founder
- Warner Brothers - brand partner
Financial Success:
- $50 million+ revenue generated
- Multi-million dollar enterprise valuation
- One of highest-grossing Roblox games
What This Success Story Teaches Creative Professionals
For Game Developers and Creatives:
Consider O-1B If You:
- Are a Creative Director, not just a programmer
- Have measurable creative impact (players, views, revenue)
- Won industry awards for creative work
- Featured in major media for creative achievements
- Need to work across multiple projects/studios
What Made This Work:
- Measurable Success 64M players and $50M revenue = undeniable proof
- Industry Awards Roblox Bloxy Awards = peer recognition from gaming community
- Major Partnerships Warner Brothers = validation from Hollywood establishment
- Media Coverage Forbes, BBC, Washington Post = national recognition beyond gaming
- Agent-Based Structure Treetop Games as agent = flexibility for creative professionals
The Truth: Creative professionals need creative visa structures. One employer kills creativity.
“Don’t try to fit into an H-1B box. If you’re a creative – game designer, artist, creative director – O-1B with an agent-based structure is your path to freedom.”
Ready to Build Your O-1B Case?
Whether you’re a game developer, digital artist, creative director, or entertainment professional, the O-1B pathway offers career flexibility that no other visa can match.
- Instant eligibility score
- No obligation
- See if you qualify for O-1B
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